48
knockdown texture sponge
Skip itSoft demand (-4.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Good628.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.45avg listing price — sweet spot $15–$100
Price range
Okay$6.96–$22.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$136K$136K/yr · 117K searches
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf