53
knife sheath
Worth a lookShows no brand lock-in (top 5 brands take 53% of clicks), but weak search conversion (1.6%) keeps it on the watch list.
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.66avg listing price — sweet spot $15–$100
Review moat
Good999.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good$5.80–$29.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$229K$229K/yr · 963K searches
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale