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key pad door knob
Worth a lookShows a sweet-spot price point ($47.54 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$47.54avg listing price — sweet spot $15–$100
Price range
Great$27.97–$102.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Growth
Good+42.1%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,966.7avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.4%return rate — above 5% kills the launch gate
Market size
Bad$53K$53K/yr · 17K searches
Signals High Returns