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kerosene heater wick

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Soft demand (-93.6% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 18Competition 21Returns 92Price range 0Avg price 48Brand share 38Review moat 74Quality gap 76

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good523.11

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.75

avg listing price — sweet spot $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Bad74%

top-5 click share — a locked-up shelf

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$12K

$12K/yr · 69K searches

Growth

Bad-93.6%

90-day search growth — must beat 0% to launch

Price range

Bad$6.18–$14.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

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