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kerdi band
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$42.24avg listing price — sweet spot $15–$100
Price range
Incredible$15.92–$92.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great286.67avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Bad$82K$82K/yr · 16K searches
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand