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keep rug in place on carpet
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$6.22–$51.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.48avg listing price — sweet spot $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Okay$216K$216K/yr · 181K searches
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Review moat
Bad12,404.33avg incumbent reviews — the moat a new listing must climb