40
jumbo mailbox
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Avg price
Great$70.10avg listing price — sweet spot $15–$100
Price range
Good$36.15–$123.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good978.93avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Returns
Okay4.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 24K searches
Signals High Price