33
jamb saw
Skip itHigh returns (6.4%) — this niche doesn't clear our bar today.
Review moat
Great366.08avg incumbent reviews — the moat a new listing must climb
Avg price
Good$163.08avg listing price — sweet spot $15–$100
Market size
Okay$249K$249K/yr · 70K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Bad73%top-5 click share — a locked-up shelf
Price range
Bad$14.05–$386.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Returns
Bad6.4%return rate — above 5% kills the launch gate