46
its 5 oclock somewhere neon sign
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Review moat
Great123.57avg incumbent reviews — the moat a new listing must climb
Avg price
Great$56.41avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.5%90-day search growth — must beat 0% to launch
Price range
Okay$24.36–$189.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$11K$11K/yr · 8K searches