50
interconnected smoke detectors
Worth a lookShows a fragmented shelf (top 5 take 32% of clicks), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$93.34avg listing price — sweet spot $15–$100
Market size
Good$808K$808K/yr · 278K searches
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,141.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$16.54–$245.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price