49
inspection light
Skip itSoft demand (-12.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$52.22avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Market size
Good$497K$497K/yr · 412K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,153.8avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$8.62–$394.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Signals High Price