36
ikea shelf pegs
Skip itPrices mostly outside the sweet spot ($4.86–$10.61) — this niche doesn't clear our bar today.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,152.65avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.0%90-day search growth — must beat 0% to launch
Returns
Okay3.9%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad$7.10avg listing price — sweet spot $15–$100
Market size
Bad$52K$52K/yr · 43K searches
Price range
Bad$4.86–$10.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier