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ideal multimeter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.0%return rate — above 5% kills the launch gate
Review moat
Good584.91avg incumbent reviews — the moat a new listing must climb
Avg price
Good$129.00avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$116K$116K/yr · 29K searches
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Price range
Bad$37.45–$351.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price