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hykolity
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$68.72avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,067.86avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$98K$98K/yr · 49K searches
Price range
Bad$16.91–$410.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand