53
house wrap
Worth a lookShows a thin review moat (170 avg reviews), but prices mostly outside the sweet spot ($17.13–$293.10) keeps it on the watch list.
Review moat
Great169.71avg incumbent reviews — the moat a new listing must climb
Avg price
Great$65.56avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$262K$262K/yr · 130K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$17.13–$293.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price