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house numbers for outside
Launch itA $2.3M/yr market growing +27.4% this quarter with returns at 2.4% — clears our launch bar.
Market size
Incredible$2.3M$2.3M/yr · 6.1M searches
Avg price
Incredible$29.16avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good914.3avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$2.68–$254.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand