32
hotel door locks for travelers
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$760K$760K/yr · 2.0M searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.94avg listing price — sweet spot $15–$100
Review moat
Bad6,521.43avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.5%return rate — above 5% kills the launch gate
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.06–$14.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns