47
hot water recirculating pump
Skip itSoft demand (-32.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great166.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great$850K$850K/yr · 266K searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good$151.25avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$46.12–$359.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.8%return rate — above 5% kills the launch gate
Growth
Bad-32.9%90-day search growth — must beat 0% to launch