40
hot stapler
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$31.15avg listing price — sweet spot $15–$100
Price range
Incredible$18.62–$66.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.0%return rate — above 5% kills the launch gate
Review moat
Okay2,296.13avg incumbent reviews — the moat a new listing must climb
Market size
Okay$164K$164K/yr · 75K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf