53
hook ladder
Worth a lookShows a sweet-spot price point ($85.93 avg), but a small market ($62K/yr) keeps it on the watch list.
Avg price
Great$85.93avg listing price — sweet spot $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good799.54avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+29.9%90-day search growth — must beat 0% to launch
Price range
Good$24.04–$163.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$62K$62K/yr · 23K searches