47
hole saw dust bowl
Skip itSoft demand (-20.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.50avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good747avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.09–$30.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$109K$109K/yr · 51K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-20.5%90-day search growth — must beat 0% to launch