50
hold down clamp
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but prices mostly outside the sweet spot ($6.96–$2246.17) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good663.6avg incumbent reviews — the moat a new listing must climb
Market size
Good$479K$479K/yr · 118K searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay$193.65avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Price range
Bad$6.96–$2246.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price