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hidden door lock
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$23.69avg listing price — sweet spot $15–$100
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Review moat
Great320.4avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.15–$45.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-28.9%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 13K searches
Brand share
Bad100%top-5 brand share — brand-locked demand