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heylo heater
Skip itSoft demand (-92.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible74avg incumbent reviews — the moat a new listing must climb
Avg price
Good$122.66avg listing price — sweet spot $15–$100
Market size
Good$579K$579K/yr · 118K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Growth
Bad-92.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$108.62–$136.71cheapest to priciest tracked listing — scored on the share inside $15–$100