62
hex drill bit set
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$22.31avg listing price — sweet spot $15–$100
Price range
Great$5.91–$95.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good$565K$565K/yr · 413K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,070.94avg incumbent reviews — the moat a new listing must climb