57
hemp rope
Worth a lookShows low returns (1.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.05–$36.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.20avg listing price — sweet spot $15–$100
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Market size
Okay$240K$240K/yr · 259K searches
Review moat
Okay2,519.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand