56
heavy duty lock
Worth a lookShows a sweet-spot price point ($22.23 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$22.23avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$7.43–$46.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$459K$459K/yr · 422K searches
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,450.06avg incumbent reviews — the moat a new listing must climb