46
heavy duty extension cord 10 ft
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$15.61avg listing price — sweet spot $15–$100
Price range
Good$6.98–$25.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Review moat
Bad6,826.39avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 46K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality