45
heavy duty door lock
Skip itA small market ($77K/yr) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Avg price
Great$15.13avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$6.06–$35.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate
Review moat
Bad5,398.63avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Market size
Bad$77K$77K/yr · 147K searches