20
heated high vis jacket
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Good550.15avg incumbent reviews — the moat a new listing must climb
Avg price
Good$124.41avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$50.33–$213.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Returns
Bad11.5%return rate — above 5% kills the launch gate
Market size
Bad$0$0/yr · 40K searches
Growth
Bad-87.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale