36
heat only thermostat
Skip itSoft demand (-55.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.66avg listing price — sweet spot $15–$100
Price range
Incredible$17.24–$63.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,408.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$220K$220K/yr · 292K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Returns
Bad6.9%return rate — above 5% kills the launch gate
Growth
Bad-55.7%90-day search growth — must beat 0% to launch
Signals High Returns