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53

havie lamp

Worth a look

Shows a sweet-spot price point ($25.88 avg), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.

Market size 42Growth 61Conversion 40Competition 18Returns 58Price range 90Avg price 95Brand share 44Review moat 69Quality gap 79

Avg price

Incredible$25.88

avg listing price — sweet spot $15–$100

Price range

Great$11.68–$61.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good724.67

avg incumbent reviews — the moat a new listing must climb

Growth

Good+37.3%

90-day search growth — must beat 0% to launch

Returns

Good2.7%

return rate — above 5% kills the launch gate

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Market size

Okay$219K

$219K/yr · 265K searches

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Competition

Bad78%

top-5 click share — a locked-up shelf

Reviews