55
hasp latch
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but pricing outside the sweet spot ($9.22 avg) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,506.47avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.68–$21.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$152K$152K/yr · 292K searches
Avg price
Okay$9.22avg listing price — sweet spot $15–$100