40
hard hat with light
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Avg price
Great$61.49avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good606.66avg incumbent reviews — the moat a new listing must climb
Price range
Good$13.71–$156.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$67K$67K/yr · 55K searches
Signals High Price