72
hard hat sun shade
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Great+91.8%90-day search growth — must beat 0% to launch
Avg price
Great$18.81avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Good$7.00–$36.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good925.57avg incumbent reviews — the moat a new listing must climb
Market size
Good$530K$530K/yr · 696K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand