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hanging candles
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.38avg listing price — sweet spot $15–$100
Price range
Great$8.83–$54.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good697.96avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad$63K$63K/yr · 91K searches
Signals High Returns