50
hammer holder
Worth a lookShows low returns (0.7%), but soft demand (-5.9% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great487.71avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.43avg listing price — sweet spot $15–$100
Price range
Great$5.69–$44.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$243K$243K/yr · 324K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier