37
halo light
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$62.65avg listing price — sweet spot $15–$100
Review moat
Good923.68avg incumbent reviews — the moat a new listing must climb
Market size
Good$304K$304K/yr · 152K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$12.13–$201.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price