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39

halloween prop motor

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A small market ($10K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 72Conversion 10Competition 18Returns 42Price range 86Avg price 95Brand share 26Review moat 83Quality gap 40

Avg price

Incredible$23.38

avg listing price — sweet spot $15–$100

Price range

Great$7.32–$73.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great341.73

avg incumbent reviews — the moat a new listing must climb

Growth

Good+55.6%

90-day search growth — must beat 0% to launch

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Competition

Bad78%

top-5 click share — a locked-up shelf

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$10K

$10K/yr · 50K searches

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