56
gutter scoop
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Good585avg incumbent reviews — the moat a new listing must climb
Growth
Good+53.6%90-day search growth — must beat 0% to launch
Price range
Good$4.37–$38.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$13.61avg listing price — sweet spot $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$64K$64K/yr · 50K searches
Signals Low Review Barrier