46
gun safe light
Skip itSoft demand (-16.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.37avg listing price — sweet spot $15–$100
Price range
Great$9.26–$37.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Good$313K$313K/yr · 269K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,400.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.9%90-day search growth — must beat 0% to launch