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gu10 smart bulb
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$30.61avg listing price — sweet spot $15–$100
Price range
Great$11.23–$47.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good511.57avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Returns
Bad6.3%return rate — above 5% kills the launch gate
Market size
Bad$58K$58K/yr · 28K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf
Signals High Returns