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grundfos scala2
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Great107avg incumbent reviews — the moat a new listing must climb
Growth
Good+32.1%90-day search growth — must beat 0% to launch
Market size
Good$302K$302K/yr · 21K searches
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$1124.65avg listing price — sweet spot $15–$100
Price range
Bad$494.02–$2387.16cheapest to priciest tracked listing — scored on the share inside $15–$100