49
grout
Skip itA concentrated shelf (top 5 take 71% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.75avg listing price — sweet spot $15–$100
Market size
Good$613K$613K/yr · 731K searches
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$7.35–$22.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,228avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf