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grout whitener
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$637K$637K/yr · 491K searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good$8.65–$22.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.23avg listing price — sweet spot $15–$100
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Review moat
Bad7,484.21avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand