48
grout float
Skip itSoft demand (-4.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Review moat
Great295.53avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$16.11avg listing price — sweet spot $15–$100
Price range
Okay$7.74–$21.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$165K$165K/yr · 108K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.5%90-day search growth — must beat 0% to launch