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Worth a look

Shows a thin review moat (203 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 30Conversion 79Competition 72Returns 85Price range 80Avg price 83Brand share 56Review moat 90Quality gap 24

Review moat

Great202.58

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great$18.17

avg listing price — sweet spot $15–$100

Price range

Great$5.58–$57.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Market size

Okay$143K

$143K/yr · 98K searches

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Reviews