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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 8Growth 14Conversion 2Competition 54Returns 94Price range 16Avg price 54Brand share 0Review moat 91Quality gap 14

Returns

Great1.0%

return rate — above 5% kills the launch gate

Review moat

Great178.81

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$164.27

avg listing price — sweet spot $15–$100

Price range

Bad$28.28–$477.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-22.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$31K

$31K/yr · 105K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Products