45
green twine
Skip itPrices mostly outside the sweet spot ($4.19–$9.97) — this niche doesn't clear our bar today.
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Good+43.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,653.64avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad$7.39avg listing price — sweet spot $15–$100
Market size
Bad$80K$80K/yr · 66K searches
Price range
Bad$4.19–$9.97cheapest to priciest tracked listing — scored on the share inside $15–$100