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green light bulb
Skip itSoft demand (-41.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,262.73avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.04–$21.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$189K$189K/yr · 158K searches
Avg price
Okay$10.36avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-41.9%90-day search growth — must beat 0% to launch